In the tourism sector, the United States has always had a reputation for being a ‘green’ country. While it is true that we strive to be a more sustainable place in many ways – for instance by enacting policies that require a certain percentage of our domestic production to be organic – we have had little trouble in recent years in promoting tourism as a healthy and fair thing to do.
The two key components to implementing green policies for tourism are awareness and investment. If you want to promote tourism in the United States, it is important to understand what the environment, the human body, and the earth itself have to say about tourism. Additionally, it is important to learn how these topics can be used to improve the lives of your customers and to help the industry grow into a more sustainable one.
The first component to implementing green policies for tourism is an awareness of the issues. You need to know that there is a growing problem with the environment and that, if you are not doing something about it, your customers and yourself are putting the environment at risk. This can be achieved through education.
You can help consumers become aware of the environmental issues that exist through giving them options and not telling them everything is okay. As a consumer, you may want to receive information about alternatives to some aspects of your destination.
One such alternative is to offer green products and services. These include information on travel times and cost, hotel accommodations, restaurants, general information about your destination, and a program or event dedicated to environmental efforts. At the same time, you can help educate your customers about the benefits of travel – about accommodations, driving patterns, airfare, and travel insurance – so that they will make informed decisions about travel and promote their friends and families to travel as well.
Another way to implement green policies for tourism is to get involved in sustainability initiatives. There are organizations that are seeking to promote sustainable tourism and, if you support them, you will be supporting a responsible approach to tourism.
You can sponsor and participate in programs that include green products and services or you can give money to organizations that promote sustainable tourism. These organizations include but are not limited to, the Environmental Defense Fund, the Conservation International, the World Wildlife Fund, the Friends of the Earth, and other groups dedicated to protecting the environment and public health.
It is also important to support and participate in actions to promote and encourage tourism and to ensure that the world is going towards sustainable tourism and global health goals. These activities can include boycotts of companies that are involved in business practices that contribute to harm to the environment, or who fail to take measures to preserve the health of the planet.
You can also invest in green products and services in order to help support sustainable tourism. These can include food, clothing, and home appliances.
Not only can you promote these green initiatives on your website or in your marketing literature, but you can use them to educate your clients. They will likely be surprised to find out that they are contributing to and benefiting from a “green” approach to tourism and they will be eager to find out more.
What is especially important is that you are able to get the word out about sustainable tourism and the various ways you can help people travel and provide their family with health, financial, and environmental benefits. You can share information with them about the local programs and organizations that are assisting in this effort.
You can also use your company’s policies and procedures to further the cause of environmental protection and to educate your customers about how tourism can benefit the environment. And finally, the promotional opportunities that tourism offers can serve as the best tools for promoting green initiatives.